Great actionable online marketing advice

Online Community Management: Engagement is the Name of the Game

If you are building an online community around your small business, there is no escaping the need to engage your audience. ...
POSTED ON: May 21, 2015 BY EDWIN HUERTAS READ MORE »

Social Media and Branding Success

Not too long ago businesses could get brand recognition by investing in suitable locations, by dressing themselves up to appear polished, competent and professional and by spending on advertising. Of course the problem with this is that the locations...
POSTED ON: May 20, 2015 BY EDWIN HUERTAS READ MORE »

Negative Comments and Reviews Could Be the Start of Something Good for your Business

Everyone’s got an opinion about something. But what do you do when the opinion is a negative one about your business? Getting negative feedback can be a deflating experience, especially if it’s on social media where everyone gets to see it. There...
POSTED ON: May 19, 2015 BY EDWIN HUERTAS READ MORE »

The Correct Approach to Social Media Marketing

This perspective will probably surprise you. After all we are talking about social media marketing, and so the correct way to approach this would be through social media, right? In this case, no, that would not be the correct approach. I sense your i...
POSTED ON: May 18, 2015 BY EDWIN HUERTAS READ MORE »

More than Words: The Many Forms and Faces of Content

Creating content is one of the essential activities of online marketing. It does not matter if you are part of a large corporation, or if you run a very small business; if you want to engage your audience and earn their trust, you need to consistentl...
POSTED ON: May 18, 2015 BY EDWIN HUERTAS READ MORE »

Plan Your Social Media Product Launch

The product launch has emerged as a key component of an effective marketing campaign. Only a decade or two ago, product launches were unheard of. And today, while more and more small businesses are beginning to grasp its importance, it is a concept t...
POSTED ON: May 17, 2015 BY EDWIN HUERTAS READ MORE »

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