Great actionable online marketing advice

Are you optimizing for more than just Google?

SEO is a big topic so I can't get into too much detail here, but I mention it because SEARCH ENGINES ARE NOT THE ONLY PORTALS THAT BEHAVE THIS WAY. Many of the other marketing channels that your company uses can also be optimized to improve results. ...
POSTED ON: May 28, 2015 BY EDWIN HUERTAS READ MORE »

Revenue Models for Information Publishing

As traditional print publishing takes what we all sense are its final desperate gasps, we are seeing more and more people seize the opportunities opening up in the area of online information publishing....
POSTED ON: May 27, 2015 BY EDWIN HUERTAS READ MORE »

Idea Sources for Information Products

Supply and demand are the ultimate drivers of business. In the case of information publishing, the difficulty is that there are no tangible products and inventories to speak of, and the demand is often vague and undefined. Yet like for any other busi...
POSTED ON: May 26, 2015 BY EDWIN HUERTAS READ MORE »

How to Build Your Social Media Sales Force

Wouldn’t it be great if your prospects and customers could all put in a good word for you, your products and your brand to all their friends and contacts? That would be like growing your sales force exponentially and without the financial and admin...
POSTED ON: May 25, 2015 BY EDWIN HUERTAS READ MORE »

The Art of Creating Loyal Fans and Customers

Customer satisfaction is good but customer loyalty is even better. It’s precious, in fact, and your business will be at a disadvantage if you cannot earn and cultivate loyalty among your customers. For starters, loyal customers will be the most con...
POSTED ON: May 24, 2015 BY EDWIN HUERTAS READ MORE »

Optimize Your PDFs for Search

Outside of text data on your website, most of the content you publish and make available to your audiences will be in the form of PDFs. We all know that the PDF format is widely used and very effective in conveying information, but at the same time.....
POSTED ON: May 22, 2015 BY EDWIN HUERTAS READ MORE »

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