Great actionable online marketing advice

Important updates to our platform.

Those of you who follow my posts on Facebook, Twitter and LinkedIn have probably seen comments about our “new platform”. We have been listening to your requests and have COMPLETELY overhauled our platform to make it not only quicker and easier th...
POSTED ON: July 1, 2015 BY EDWIN HUERTAS READ MORE »

Information Publishing: Product Creation Is Not Marketing

People pay for information. This fact lies at the core of any information publishing business and so publishers rely on getting products out to the market so that people can buy them. It’s not surprising, then, that these information publishers spe...
POSTED ON: June 21, 2015 BY EDWIN HUERTAS READ MORE »

The Need for (Website) Speed

No one likes to be kept waiting, least of all visitors on your web page. In fact, the Aberdeen Group discovered that when a web page is delayed by a single second when it loads it loses 11% of its page views and experiences a 16% decrease in customer...
POSTED ON: June 18, 2015 BY EDWIN HUERTAS READ MORE »

Modernizing Your Marketing

This last decade has seen drastic changes in marketing. So much so, in fact, that many of the strategies that defined this area of business only a decade ago are at best marginally effective in today’s hyper-competitive arenas. These changes have b...
POSTED ON: June 17, 2015 BY EDWIN HUERTAS READ MORE »

Information Publishing: Letting Data Tell the Story

Bill Gross, an American businessman and serial technopreneur, once wondered what it was that made startups succeed. Currently the Chairman of the Board and CEO of business incubator Idealab, Bill is naturally interested in understanding the factors t...
POSTED ON: June 12, 2015 BY EDWIN HUERTAS READ MORE »

Is Your Website Responsive?

Since last year, the number of users who accessed the Internet using their mobile devices has exceeded that of people who connected using their PCs. While desktop Internet access is probably here to stay, we will continue to see a sharp rise in mobil...
POSTED ON: June 11, 2015 BY EDWIN HUERTAS READ MORE »

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