Great actionable online marketing advice

A (Really) Short Guide to Information Product Development

Information publishing is not a complicated business. In fact, the business model is one of the simplest to understand: give customers the information they want. You can’t find anything simpler than that, as far as business models go. But it’s no...
POSTED ON: July 8, 2015 BY EDWIN HUERTAS READ MORE »

Is adding your keywords to your blog page title REALLY that important?

As many of you already know, I am in love with SEO. I have been using it as a lead and sales tool for both myself and my clients for about 20 years now. With that said, you can NEVER learn enough. SEO is always evolving and what worked in the past wo...
POSTED ON: July 7, 2015 BY EDWIN HUERTAS READ MORE »

SEO is here to stay and here is why.

Search engine optimization (that’s SEO to you) is all about driving traffic to your small business site. With the traffic comes opportunities for new leads, new customers and new business. In biological terms, it’s like blood that infuses the bod...
POSTED ON: July 6, 2015 BY EDWIN HUERTAS READ MORE »

The Seven Habits of Highly Effective Online Marketers

Success is normally a result of consistent positive effort. Success for your small business will require consistent online marketing effort. In his bestselling book, “The Seven Habits of Highly Effective People,” Stephen Covey introduced a framew...
POSTED ON: July 5, 2015 BY EDWIN HUERTAS READ MORE »

Ways to Read Your Customers' Digital Intent

The game has changed. Customers no longer rely on your sales and marketing reps for product and industry information. In fact, they most likely do their research online way before they decide to get in touch with you to make their purchase......
POSTED ON: July 4, 2015 BY EDWIN HUERTAS READ MORE »

The Case for Online Marketing Tools

If you had to build a house right now by yourself, using nothing more than your bare hands, I’d say you’re in for a world of grief. In many ways this is how it is for online marketers. But whether you’re building a house or developing the marke...
POSTED ON: July 3, 2015 BY EDWIN HUERTAS READ MORE »

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