Great actionable online marketing advice

Is adding your keywords to your blog page title REALLY that important?

As many of you already know, I am in love with SEO. I have been using it as a lead and sales tool for both myself and my clients for about 20 years now. With that said, you can NEVER learn enough. SEO is always evolving and what worked in the past wo...
POSTED ON: July 7, 2015 BY EDWIN HUERTAS READ MORE »

SEO is here to stay and here is why.

Search engine optimization (that’s SEO to you) is all about driving traffic to your small business site. With the traffic comes opportunities for new leads, new customers and new business. In biological terms, it’s like blood that infuses the bod...
POSTED ON: July 6, 2015 BY EDWIN HUERTAS READ MORE »

The Seven Habits of Highly Effective Online Marketers

Success is normally a result of consistent positive effort. Success for your small business will require consistent online marketing effort. In his bestselling book, “The Seven Habits of Highly Effective People,” Stephen Covey introduced a framew...
POSTED ON: July 5, 2015 BY EDWIN HUERTAS READ MORE »

Are you optimizing for more than just Google?

SEO is a big topic so I can't get into too much detail here, but I mention it because SEARCH ENGINES ARE NOT THE ONLY PORTALS THAT BEHAVE THIS WAY. Many of the other marketing channels that your company uses can also be optimized to improve results. ...
POSTED ON: May 28, 2015 BY EDWIN HUERTAS READ MORE »

Optimize Your PDFs for Search

Outside of text data on your website, most of the content you publish and make available to your audiences will be in the form of PDFs. We all know that the PDF format is widely used and very effective in conveying information, but at the same time.....
POSTED ON: May 22, 2015 BY EDWIN HUERTAS READ MORE »

Do you focus on SEO or is Social Media more important?

In a recent article, “Search Vs Social Media: Why Are You Still Asking?” I touched on the SEO Vs Social Media argument, and it left me thinking further about the topic. I asked myself--how else can combining search engine and social media optimiz...
POSTED ON: May 11, 2015 BY EDWIN HUERTAS READ MORE »

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