Great actionable online marketing advice

5 Critical Steps to Information Publishing Dominance

People rarely remember who comes in second. We are wired to cheer for who comes first. In the information publishing arena, he who dominates the market niche wins. That’s why it is crucial that your information products be viewed as the best-of-cla...
POSTED ON: March 14, 2016 BY EDWIN HUERTAS READ MORE »

The Power of Visual Content

How difficult is it to capture your prospects’ attention? Very. How easy is it to lose your prospects’ attention once you get it? Very. In this day and age of high demand for instant gratification and immediate results, attention span has become ...
POSTED ON: August 1, 2015 BY EDWIN HUERTAS READ MORE »

Information Publishing: Free Information for Sale!

I think it was Tim Ferriss who once said that one of the easiest and best products to sell is information. Ergo, information publishing has emerged as one of the hot business prospects for those who dream of financial and geographical independence. B...
POSTED ON: July 27, 2015 BY EDWIN HUERTAS READ MORE »

Product-Market Fit for Information Publishers

Marc Andreessen, the Web icon widely regarded as the driving force behind the creation of the Worldwide Web, is also credited with creating the concept of Product/Market Fit (PMF). In his own words, PMF means “being in a good market with a product ...
POSTED ON: July 22, 2015 BY EDWIN HUERTAS READ MORE »

Marketing Webinars - Why do marketers love them?

What’s not to love about webinars, right? You probably cannot wait to get one started right this very moment. But before you set off to plan the webinar to end all webinars, here are a few things to keep in mind....
POSTED ON: July 20, 2015 BY EDWIN HUERTAS READ MORE »

A (Really) Short Guide to Information Product Development

Information publishing is not a complicated business. In fact, the business model is one of the simplest to understand: give customers the information they want. You can’t find anything simpler than that, as far as business models go. But it’s no...
POSTED ON: July 8, 2015 BY EDWIN HUERTAS READ MORE »

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