Great actionable online marketing advice

Follow the Lead (Part 1): Online Lead Generation

First, let’s get on the same page and agree on what lead generation is. Simply put, lead generation is a process of finding the people who are interested in our products and services and storing their contact information so that we can convert them...
POSTED ON: April 26, 2016 BY EDWIN HUERTAS READ MORE »

Marketing Webinars - Why do marketers love them?

What’s not to love about webinars, right? You probably cannot wait to get one started right this very moment. But before you set off to plan the webinar to end all webinars, here are a few things to keep in mind....
POSTED ON: July 20, 2015 BY EDWIN HUERTAS READ MORE »

Product-Market Fit for Information Publishers

Marc Andreessen, the Web icon widely regarded as the driving force behind the creation of the Worldwide Web, is also credited with creating the concept of Product/Market Fit (PMF). In his own words, PMF means “being in a good market with a product ...
POSTED ON: July 13, 2015 BY EDWIN HUERTAS READ MORE »

SEO is here to stay and here is why.

Search engine optimization (that’s SEO to you) is all about driving traffic to your small business site. With the traffic comes opportunities for new leads, new customers and new business. In biological terms, it’s like blood that infuses the bod...
POSTED ON: July 6, 2015 BY EDWIN HUERTAS READ MORE »

The Seven Habits of Highly Effective Online Marketers

Success is normally a result of consistent positive effort. Success for your small business will require consistent online marketing effort. In his bestselling book, “The Seven Habits of Highly Effective People,” Stephen Covey introduced a framew...
POSTED ON: July 5, 2015 BY EDWIN HUERTAS READ MORE »

Ways to Read Your Customers' Digital Intent

The game has changed. Customers no longer rely on your sales and marketing reps for product and industry information. In fact, they most likely do their research online way before they decide to get in touch with you to make their purchase......
POSTED ON: July 4, 2015 BY EDWIN HUERTAS READ MORE »

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