Great actionable online marketing advice

Follow the Lead (Part 1): Online Lead Generation

First, let’s get on the same page and agree on what lead generation is. Simply put, lead generation is a process of finding the people who are interested in our products and services and storing their contact information so that we can convert them...
POSTED ON: April 26, 2016 BY EDWIN HUERTAS READ MORE »

The One Thing for Small Business Brand Building

Have you ever played one of these mobile device apps that quiz you on which brands you recognize? They show you a cleaned-up logo, with all the text scrubbed out, or they show you a part of the brand’s identity. Then you are supposed to type in wha...
POSTED ON: August 8, 2015 BY EDWIN HUERTAS READ MORE »

5 Ways You Can Make Your Brand Sizzle

Branding used to be the domain of big business. The biggies were the ones who could afford massive and intensive branding campaigns using the trifecta of traditional mass media: television, print and radio. Of course, the Web has changed all that and...
POSTED ON: July 24, 2015 BY EDWIN HUERTAS READ MORE »

Marketing Webinars - Why do marketers love them?

What’s not to love about webinars, right? You probably cannot wait to get one started right this very moment. But before you set off to plan the webinar to end all webinars, here are a few things to keep in mind....
POSTED ON: July 20, 2015 BY EDWIN HUERTAS READ MORE »

Product-Market Fit for Information Publishers

Marc Andreessen, the Web icon widely regarded as the driving force behind the creation of the Worldwide Web, is also credited with creating the concept of Product/Market Fit (PMF). In his own words, PMF means “being in a good market with a product ...
POSTED ON: July 13, 2015 BY EDWIN HUERTAS READ MORE »

The Seven Habits of Highly Effective Online Marketers

Success is normally a result of consistent positive effort. Success for your small business will require consistent online marketing effort. In his bestselling book, “The Seven Habits of Highly Effective People,” Stephen Covey introduced a framew...
POSTED ON: July 5, 2015 BY EDWIN HUERTAS READ MORE »

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