Great actionable online marketing advice

Follow the Lead (Part 1): Online Lead Generation

First, let’s get on the same page and agree on what lead generation is. Simply put, lead generation is a process of finding the people who are interested in our products and services and storing their contact information so that we can convert them...
POSTED ON: April 26, 2016 BY EDWIN HUERTAS READ MORE »

5 Critical Steps to Information Publishing Dominance

People rarely remember who comes in second. We are wired to cheer for who comes first. In the information publishing arena, he who dominates the market niche wins. That’s why it is crucial that your information products be viewed as the best-of-cla...
POSTED ON: March 14, 2016 BY EDWIN HUERTAS READ MORE »

Hashtag Hacking

The thing about #hashtags is that you either get it by this time, or you still can’t figure out the sense behind them. They are either a wonderful marketing tool or an utterly useless practice. But regardless of which side you belong to regarding t...
POSTED ON: November 18, 2015 BY EDWIN HUERTAS READ MORE »

Reaching Out Via Your Facebook News Feed

What’s the first thing you see on Facebook, right after you log in? It’s your news feed, which dominates your home page. Only the cover image is more prominent, but it does not show up until you bring up your Profile. Until then your news feed is...
POSTED ON: September 4, 2015 BY EDWIN HUERTAS READ MORE »

Social Media Conversion Is a Numbers Game

Social media marketing success is all a matter of mathematics. It’s a numbers game, and as such you can more or less predict the outcome, given that you do the right things and take the correct course of actions. It’s important that you understan...
POSTED ON: August 28, 2015 BY EDWIN HUERTAS READ MORE »

The One Thing for Small Business Brand Building

Have you ever played one of these mobile device apps that quiz you on which brands you recognize? They show you a cleaned-up logo, with all the text scrubbed out, or they show you a part of the brand’s identity. Then you are supposed to type in wha...
POSTED ON: August 8, 2015 BY EDWIN HUERTAS READ MORE »

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